After learning about the growing movement of communities in Europe seeking certification as "fair trade towns" or even, in Scotland, "fair trade nations," I have recently discovered that a town in the United States, Brattleboro, Vermont, is seeking its own recognition for its widespread participation in the fair trade movement. A Brattleboro fair trade group, Ayllu, Inc ("Ayllu" is an Incan word referring to the society's basic form of political and social organization) is leading this effort due to the predominant availability of fair trade products in many of its town's shops and cafes.I initially thought this would be the first fair trade town in the United States, but I was wrong. Apparently it would be the second. Another town, Media, Pennsylvania (pop 5,600) attained this designation last year after meeting criteria set by the European based Fair Trade Foundation. Specifically:
1) The Media Borough Council passed a resolution supporting Fair Trade, and committing to serve Fair Trade coffee and tea at its functions.
2) A range of Fair Trade products are readily available in Media’s shops and restaurants.
3) Fair Trade products are used by a number of local work places (such as law offices) and community organizations (such as churches).
4) Media coverage is provided and there is popular support for the campaign.
5) A local Fair Trade steering group from a diverse representation of institutions is working to ensure continued commitment to Fair Trade Town status.
The rising tide of fair trade towns (there are over 300 in Europe) and the recent emergence of the concept of a "fair trade nation" raises the question: is a "fair trade world" possible?
We truly believe that this is a goal worth striving for. Our greatest desire is for the word "fair trade" to become meaningless, when the production of every product meets this simple criteria. Imagine going to Home Depot and having to specifically ask for "Asbestos-free" ceiling tiles, or having to specifically search around for "non-slave labor" cotton! The fair trade movement is not an end in itself, but a drive for a world in which these common sense principles are no longer the exception, but the rule.
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